![]() "With plenty of highly anticipated game releases already announced, I see that trend continuing in 2023." "Looking back to 2008, during our last recession, the gaming industry was one of the few that was able to not just weather the storm, but see continued rapid growth," said Tim Evans, cofounder and COO of Aftershock Media Group. Managers and agents play a critical role in an industry with both untapped potential and the unique ability to weather macroeconomic challenges. "Over the next year or two, we're going to see more creators branch out into their own DTC products, as well as brands taking a more long-term approach to their partnerships," said Alex Arrigo, founder of Nani Talent, an agency that exclusively represents female creators. In 2021, video game revenue (including social gaming, PC and console games, and integrated advertising) accounted for $214 billion, according to PwC.Īnd as gaming creators and esports pros see their stars rise, talent managers are helping turn them into household names, overseeing all aspects of their careers - from brand deals and live events to metaverse and real-world ventures. The video game industry brings in more revenue than the movie and music industries combined, though it remains something of a niche sector across today's entertainment landscape. ![]()
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